The article "Hype" by Kale Lasn is informing us about the negative impacts that advertisements have on our daily lives. I strongly support the authors first sentence " Advertisements are the most prevalent and toxic of the mental pollutants." Advertisements are the most dominant in these days on ours way of living with thousands of marketing messages.
I agree with authors view on public announcements because they really do have big influence on our entire society. Too much of something can bring out negative effects. I understand and accept advertisements that informs us about an open job position, services or events. I strongly disagree with companies making money by advertising cigarettes and alcohol. For example, commercial promoting Ciroc Vodka by Sean Diddy. The advertisement shows attractive girls dancing at parties surrounded by luxurious objects. We all know this type of effective advertising can lead people to addiction . People don't know how to have a good time without alcohol and cigarettes in hand. People aren't concerned about their health, and also when children are around them. For example when parents invite friends over for a drink. Most damage is done to teens and minor because they are introduced to alcohol and cigarettes. They can bring negative effects on their health and future.
Advertisements are made in many different ways to convince adults and children to like the product and then to purchase it. Sometimes we see parents with children in the store where the kid is making decision what he/she wants to eat. Most of the times kids are crying because parents don't want to buy what kid wants. Children are watching television where commercials are showed to them. Afterwards the child wants to eat what they saw on tv. For example old commercial, little boy is singing Oscar Meyer song about bologna. Nowadays adults are used in the new Oscar Meyer commercials. Commercial says, "where words aren't enough, so say it with bacon". Thats the way companies are trying to sell us their products. But do we have to buy it ?
Everyday we pass by many advertisements that are on everything. They are informing us about new product releases and suggesting what we should buy. The author mentions bank machines, gas nozzles, billboards, shopping cards. Everywhere we look they are there. Sometimes I feel like they are observing us, and are trying to convince us to go shopping. Kallle Lasn stated in the article "There is nowhere to run." Yes, I do agree with the author. We are hopelessly bombarded with ads everywhere we go. Pointless is to take a road trip thought the countryside to rest your mind and eyes on beautifully view of nature because like author mentions there are "... enormous billboard..." on the side of highway and on the fields.
We are all intelligent people and we should not let advertisements to control our life by what we buy, eat or drink. Advertisement are in ours life and always will be . Now is a start to be open mind it, and to know when is time to say "no" to them.
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